The 20th Century saw an evolution in mass communication from publishing into broadcasting, including radio and television. Many of the companies participating in media revolution used the Zippo for advertising their goods and services
1947 Zippo with the image
of "The Standard Tuner".
1949-50 Zippo, advertising KWWL 5000 Watts
Mutual.
KWWL is a television station based in
Waterloo, Iowa.
1949-50 Zippo engraved
with "Gulfstream Park 1950 - Walter Winchell".
Walter Winchell (1897-1972) was a
US journalist and broadcaster whose columns
and radio broadcasts with news and gossip
gave him a massive audience and much
influence in the U.S. during the 1930-50s.
Gulfstream Park is a racetrack in Florida.
1953 Zippo for Church, Rickards & Company
showing the covers of
Post, Journal and Look magazines.
1953 Zippo with with a
DuMont television set.
DuMont, founded in 1938,
was a television network
that produced the first all-electronic
television set for
sale to the American public.
1953 Zippo for McGraw Hill,
a leading publishing and information company
founded in 1909.
This 1951-52 all-black enamel Zippo
with gold paint advertising GE Black
Daylight TV with Ultra-Vision is one
of the most desirable advertising
Zippos. This one comes in a special
box
1953 Zippo for KOTA & KOZY,
CBS affiliates for the
Inter- Mountain West.
Signature
of E.G. Eisensmenger on
the reverse
1954 Sylvania TV with HaloLight.
HaloLight
was a feature with light surrounding
the TV screen, reducing the contrast
and providing more "eye comfort.
1954-55 two-sided Zippo advertising
Sylvania TV with HaloLight - Kinder
to Your
Eyes! The reverse is engraved with
H.C. Givan, Jr., Illustrious
Potentate, Syria Temple 1954.
1955 RCA Zippo with the RCA
dog Nipper listening to the
gramophone and His Master's
Voice. A highly collectible
Zippo.
1957 Zippo advertising Yellow Pages
for Pacific Telephone
1959 Zippo with telephone:
Find It Fast in The Yellow
Pages
1961 Zippo with the Sports
Series golfer for Magnavox
Supplier "61". The reverse
has an attached badge that
reads "Magnavox 50th
Anniversary"
1961 Zippo for Readers' Digest,
first published
in 1922
1961 advertising Field &
Stream and Town &
Country magazines
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